Tourism Advertising Effect is Far Reaching

by Gean B. Atkinson

Tourism officials have long preached that tourism advertising brings in millions of dollars to our state in visitor cash. Now we know it’s more than that. A recent groundbreaking study by a national research firm, Longwood’s International USA, Inc surveying 18,000 consumers, and as noted in a Forbes article, has shown that tourism advertising brings in millions of un-tracked income from ancillary activities… not just tourism dollars. In fact, it demonstrated a consistent, strong lift across the board on economic development by tourism campaigns.  

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